Abhishek Jain, director of 'Kevi Rite Jaish' and 'Bey Yaar', said audiences now identify with actors and the subject matter of Gujarati films. Since 'Kevi Rite Jaish' released in 2012, a mix of young directors, ensemble casts, urban youth-centric subjects and high production standards have brought radical changes to Gujarati cinema.
We also released our film in Mumbai, Pune, Aust ralia and Indonesia, among other countries," said Vais hal Shah, creative producer of 'Chhello Divas'. Its popu larity can be gauged from the fact that it has been rated 9.410 on IMDb (Internet Movie Database), the hig hest ever grade awarded on the site to a Gujarati film (IMDb is an online platform where audiences rate films) Such has been the shift in appeal of Gujarati films that they are now minting crores at the box-office. 'Chhello Divas', directed by Krishnadev Yagnik, is doing good business despite some Bollywood blockbus ters showing simultaneous ly at city theatres. She had to go to three multiplex es before she could land a ticket for the popular flick.
Chai tali Shah, a 27-year-old ex ecutive, learnt this when she wanted to watch `Chhel lo Divas' last Sunday. AHMEDABAD: It is not easy to get tickets for Gujarati films any more which now have devoted audiences wai ting for new releases.
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